Vireya Rhododendron: 'Great Scent-sation'

Flower deep purplish pink fading to center, tubular funnel-shaped, 3" across, very fragrant.  Flat-shaped truss holds 5 to 8 flowers.  Leaves elliptic, 4" long.  Upright, open plant habit.  Grows to a height of about 3 ft. in 10 years.  Hybridized by Snell.